What We Do

Trend & Marketplace Analysis

Significant shifts in consumer beliefs and behaviors, or trends, need to be identified in order for your marketing strategies to truly be relevant. Understanding the effect trends have on your industry, audience and brand through market analysis is a key component of our strategic process. We rely on a combination of experience, investigation and partnerships with organizations such as leading global consumer research provider, Iconoculture, to develop this understanding. Once established, we use our knowledge of relevant trends to inspire creativity and innovation in all facets of business, be it marketing, product development, or service creation.

Target Audience Definition & Analysis

We help our clients identify and get to know their target audience beyond demographics. Through both quantitative and qualitative marketing research, we examine the lifestyles, attitudes and interests of your target, providing the basis for communications that effectively connect with and motivate them. We utilize online surveys, one-on-one interviews, focus groups, and consumer behavior data sources like Experian Simmons to deliver research that gives us a multidimensional understanding of your unique audience.

Branding & Competitive Positioning

Our brand specialists help create great brands – brands that are memorable, unique and just plain likeable. We look past functional benefits and explore opportunities to differentiate your brand based on personality, lifestyle and emotional benefits. Through research involving all constituents, our team identifies your brand’s stand-out qualities and channels these into a strong, competitive positioning strategy. We then execute the strategy, monitoring and evolving it based on an analysis of performance to ensure your brand continues to resonate.

Messaging & Communication Planning

When and how you communicate with your audience is critical. We work with clients to map their unique sales process and identify the messages best deployed at each step. We set the right objectives, develop and execute a marketing and communications strategy to meet them and we track and measure the outcomes to maximize your marketing efforts. The results are meaningful interactions with your audience that keep your brand moving forward.