The Way We Think

Our strategic planning point of view colors the way we approach and think about a wide range of subjects. Explore some examples of our thought process.

Consumers are increasingly seeking out what they perceive to be authentic – products and experiences that feel personal and real in a culture inundated with artificiality. Risdall Strategic Consultation examines the importance of authenticity and its impact on brand engagement in our new Special Report. View the report online by clicking the above image, or download a PDF of the Spring 2011 Special Report: Authenticity.

A distinct gender disparity exists within advertising agencies, as top spots are filled predominantly with members of the Boys Club despite the prevalence of women in the industry overall. Cindy Lord explores the reasons for this bias, and ways the industry can work towards gender equality.

Assessment of the Green Market

With the flood of green products and messages in the market, consumers are quickly losing touch with what it means and how it impacts them.  Risdall Strategic Consultation shares an assessment of the varying definitions and levels of green and how to make them resonate with consumers.